Website Builder | Freelance

04/2023 - Present

• Create and organize relevant, accurate, and up-to-date content, including text, images, GIFs, data visualizations, and other multimedia elements for multiple websites.

• Customize the website’s appearance by creating cohesive themes, colors, fonts, and layouts that align with the website’s goals and branding.

• Optimize the design for mobile responsiveness to ensure it looks and works well on various devices and screen sizes.

• Thoroughly test the website to identify and fix any bugs, broken links, or formatting issues.

Graphic Design + Marketing Manager | AlwaysFits.com

09/2018 - 04/2023

• Spearheaded the creation of an email newsletter content plan based on data analysis, resulting in daily newsletters that engaged customers and increased repeat customers.

• Contributed to the development of a comprehensive content plan for SMS campaigns, collaborating with the Postscript+ team to provide innovative campaign ideas and approve copy.

• Designed and executed a content plan for weekly PushOwl notifications, resulting in increased customer engagement and retention.

• Produced graphics and promotional materials for website and social media platforms, including editing photos, creating Instagram/Facebook posts and stories, and designing promotional and merchandising graphics.

• Configured and managed Shopify apps, cultivating strong relationships with various Shopify integrations such as Stamped.io, Back in Stock Alerts, Wishlist, and Frequently Bought Together.

• Successfully managed production of Always Fits Exclusive mugs and stickers, collaborating with vendors to ensure high-quality products were delivered on time and within budget.

• Communicated effectively with web developers to manage web development projects and website updates, ensuring efficient project timelines and successful website updates.

Experience Manager | AlwaysFits.com

• Managed and supervised the customer service department to ensure smooth and efficient operations.

• Implemented proactive strategies to enhance website performance and user engagement, resulting in a significant boost in user satisfaction and retention.

• Successfully set up and maintained new marketing and customer experience projects and software, including researching and building out an app with TapCart, developing a Loyalty Program, and implementing web accessibility software to enhance user experience.

Bridgewater State University | Bachelor of Arts, Graphic Design | Bridgewater, MA | 2017

Northern Essex Communty College | Associate of Arts, Art | Haverhill, MA | 2015